About Veda Kurta



The Story oF VEda and its creator…

Sensitive to all things creative & linked to textiles, deepan was thrust towards the world of fashion immediately after graduating from textile institute .He enrolled at fashion institute in Mumbai & learnt the nitty gritty of fashion along with learning experience in textile designing. His passion for detail took him to north India where he learnt about vegetable dyeing & printing from the weavers service centre .Interaction between the master craftsmen encouraged his thought process and ‘Veda’, his signature label was launched.

Deepans deep fascination for the ancient textile lore of India was the beginning of this exciting journey . Diminishing demand made this a dying art ,and it became his passion to infuse new life and vitality .Deepan’s passion led to the formation of ‘Daboo Crafts’-an innovative company that boosts this art and is now having a profound effect on its transformation by creating a varied product line appealing to the contemporary consumer . Daboo Crafts is in the forefront of the revolution to incorporate radical changes in the design of the fabrics and garments.

Now, after six years of hard work & perseverance , Daboo Crafts finally has a highly-trained & skilled workforce with some of the best weavers & printers in the industry .Deepan’s in-house manufacturing facilities and strict quality control ensures that ‘Veda quality’ meet the exact standards.
Deepan is very accomplished designer, having won many awards & certificates of recognition .He has a distinctive flair for creating novel designs that still incorporate the very basics of ancient Indian textile fundamentals.
His designs are seen in the finest boutiques & shops around India .With the recent additions & modernization efforts Veda is presently producing 5000 kurtas per month .However ,he says they have the ability to quickly rev up the production within a very short time if needed.

Veda’s varied product line consists of kurtas, casual shirts and block printed pants for men. They have recently added a Kurtas for Kids & "Short Kurtas for Men" line. This line is primarily geared towards the 4-14 age group .All Veda garments are made from natural fibres – linen ,cotton ,flex ,pre shrunk jute & raw silk. Veda is rapidly becoming a much sought after brand all over India as well among Non resident Indians (NRI’S) who regularly come and shop them as gifts and souvenirs from India. “Our marketing strategy was to first make Veda a well known and established brand in India .Our efforts have borne fruit beyond our wildest dreams. The Veda brand  is now available in over 150 boutiques and exclusive retail stores around India .Latest venture was with  Shoppers Stop a lifestyle store with 22 branches all over India. We achieved this with a very strong marketing force consisting of distributors and agents well placed in key markets,” confesses Deepan.

Many companies from Middle East, EU and the USA have approached him but he has resisted the temptation in order to concentrate in India.” Now, however, the time is right for us to venture beyond our shores .We are now ready to explore the US market and are already negotiating strategic alliances with some companies from the European Union,” says Deepan confidently .He recently visited the global fashion designer’s fair at Las Vegas in US where he showcased his creations.         

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